Advertiser Docent Services

EVERY AD
A
CONVERSATION.

Imagine your poster could explain itself. Your billboard could answer questions. Your direct mail could deliver a personalised presentation. That's what happens when you give every ad a docent.

Tokenize any print ad, poster, billboard, or campaign asset. Anyone who points the Squintwerks app at it gets the full story — your docent, your message, your offer — in their own language, on their own device, on the spot.

THE DOCENTYour custom docent — your gender, your language, your appearance — delivers your campaign message. Consistent across every asset, every market.
WHAT GETS TOKENIZEDAny print ad, poster, billboard, direct mail piece, retail display, or event signage. If it's printed, it can be tokenized.
LANGUAGESOne creative. Every language. Your docent speaks to every viewer in their own tongue — automatically.
IDEAL FORPrint advertising · Out-of-home · Retail & POS · Event marketing · Direct mail · Multilingual campaigns
Applications

WHERE YOUR DOCENT CAMPAIGNS.

PRINT ADVERTISING01

YOUR AD KEEPS TALKING

A magazine ad, a newspaper spread, a direct mail piece. Anyone who points at it gets the full story — the campaign, the offer, the brand. Your docent delivers it on the spot.

OUT-OF-HOME02

BILLBOARDS THAT EXPLAIN

A billboard is a six-second impression. A tokenized billboard is a 60-second conversation. Point at it and your docent appears — with the full story, the offer, and the call to action.

RETAIL & POINT OF SALE03

THE SHELF THAT SELLS

Point at any shelf display, product poster, or retail signage. Your docent explains the product — the ingredients, the story, the reason to buy. At the moment of decision.

EVENT MARKETING04

EVERY BANNER A BRIEFING

Conference banners, event signage, sponsor displays. Point at any of them and your docent delivers the full brand story — in the attendee's own language, on their own device.

DIRECT MAIL05

MAIL THAT MOVES

A postcard, a catalogue, a product brochure. Point at any image and your docent appears — bringing the campaign to life, personalising the message, driving the response.

MULTILINGUAL CAMPAIGNS06

ONE CREATIVE. EVERY MARKET.

Run one creative execution globally. Your docent speaks to every viewer in their own language — French, Japanese, Arabic, Mandarin, Spanish. No localised reprints. No translation costs.

TRANSIT ADVERTISING07

THE AD ON THE BUS.

A passenger is on a bus. Your ad is on the panel in front of them. They don't understand it — or they want to know more. They point at it. Your docent appears. In their language. Right now. That's transit advertising with a Squintwerks docent.

The Squintwerks Advantage

YOUR COMPETITORS
HAVE ADS.
YOU HAVE A DOCENT.

A print ad is a six-second impression. A tokenized ad is a 60-second conversation. Your docent explains the product, tells the brand story, and delivers the call to action — at the exact moment the viewer is holding your creative in their hands.

No QR code. No app download required for the viewer. No special paper. Just a tokenized image that activates when someone points the Squintwerks camera at it. The same creative. Infinitely more powerful.

Get Started

GIVE YOUR NEXT
CAMPAIGN
A VOICE.

Tokenize your print creative and let your docent do the work. Request a demo and see how Squintwerks turns any ad into a living conversation.

REQUEST A DEMO →VIEW PRICING